Lovemud
Meet the Team

The Hands Behind Every Happy Hound

Qualified, passionate and genuinely dog-obsessed — our Eastbourne-based team brings expert mobile grooming straight to your doorstep. Bathing, clipping, styling and plenty of tail-wagging included.

Who We Are

Lovemud — Eastbourne's Favourite Mobile Groomers

We're a small, dedicated team of fully qualified mobile dog groomers covering Eastbourne and the surrounding areas. We believe every dog deserves to be pampered in a calm, stress-free environment — which is why we come to you. No strange kennels, no long waits. Just expert grooming on your doorstep.

Sarah - Lead Groomer at Lovemud
Lead Groomer & Founder

Sarah Bellamy

Sarah founded Lovemud after years of professional grooming experience and an unshakeable love for dogs. Fully qualified with City & Guilds credentials, she specialises in breed-specific cuts, anxious dogs and senior pup care. When she's not grooming, she's at the beach with her two Cockapoos.

City & Guilds Qualified Anxious Dogs Founder
Jamie - Mobile Groomer at Lovemud
Mobile Groomer

Jamie Hartley

Jamie brings five years of hands-on grooming experience to the Lovemud van. Brilliant with larger breeds, Jamie has a calm and confident approach that puts even the most nervous dogs completely at ease. He holds a full first-aid qualification for dogs and is always the first to volunteer for the muddy ones.

Large Breeds Canine First Aid 5+ Years
Priya - Grooming Assistant at Lovemud
Grooming Assistant

Priya Nair

Priya is the newest member of the Lovemud family and is currently completing her professional grooming qualification. Passionate, gentle and meticulous with finishing touches, Priya has a natural gift with small breeds and puppies experiencing their very first groom. She's already a firm favourite with clients and dogs alike.

Puppies Small Breeds Training
Our Values

Why the Lovemud Team is Different

It's not just about making dogs look great — it's about how they feel throughout the entire experience. Every member of the Lovemud team shares the same core values.

🐾

Dog-First Approach

Every decision we make puts your dog's wellbeing first. We work at your dog's pace, never rushing or causing stress.

🎓

Fully Qualified

Our groomers hold recognised professional qualifications and keep their knowledge current with ongoing training and CPD.

🚐

We Come to You

No travel stress for your dog. Our fully equipped mobile grooming van comes right to your Eastbourne home or workplace.

💬

Open Communication

We listen to you and we listen to your dog. Clear, friendly communication before, during and after every appointment.

Lovemud mobile grooming van in Eastbourne
Our Story

Built on a Love of Dogs and Years of Experience

Lovemud was born from a simple idea: that dog grooming should be convenient, calm and genuinely enjoyable for every dog — not a stressful trip to an unfamiliar salon. Sarah started the business in Eastbourne with one van, a set of high-quality clippers and an enormous passion for animal welfare.

Today, we've grown into a small but mighty team, serving hundreds of happy dogs and their owners across Eastbourne and the surrounding East Sussex area. From first puppy grooms to senior dog pamper sessions, we've seen — and loved — them all.

  • Fully insured and DBS-checked team
  • City & Guilds and professional grooming qualifications
  • Canine first aid trained
  • Specialist experience with anxious and reactive dogs
  • Serving Eastbourne and surrounding East Sussex villages
More About Lovemud
By the Numbers

A Team That Goes the Extra Mile

500+
Happy Dogs Groomed
8+
Years Combined Experience
3
Qualified Team Members
100%
Mobile — We Come to You
Kind Words

What Dog Owners Say About Our Team

Don't just take our word for it — here's what our lovely Eastbourne clients have to say.

"Sarah is absolutely wonderful with our Border Collie, Biscuit. He used to hate being groomed at salons but with Lovemud coming to us he's completely relaxed. The difference is incredible — we'd never go back to a salon!"

Helen W.
Eastbourne — Border Collie Owner

"Jamie did such a brilliant job on our Goldendoodle, Archie. He's a big lad and not always cooperative but Jamie had him looking pristine and smelling gorgeous. So professional and so friendly. Highly recommend Lovemud!"

Mark T.
Eastbourne — Goldendoodle Owner

"Priya was so patient with my puppy Coco for her very first groom. She made it a really positive experience and I could see Coco was perfectly happy throughout. What a lovely team Lovemud have — I can't recommend them enough!"

Amelia S.
Eastbourne — Toy Poodle Owner
Got Questions?

Common Questions About Our Team & Approach

Are all Lovemud groomers fully qualified?
Yes — our lead groomers hold recognised professional grooming qualifications including City & Guilds, and all team members are trained in canine first aid. We regularly update our skills through continued professional development to ensure we offer the very best care for every dog we see.
Do you have experience with anxious or nervous dogs?
Absolutely. Anxiety-aware grooming is one of our specialisms. Because we come to you, your dog stays in their own familiar environment, which alone makes a huge difference. Our team is specifically trained to work with nervous, anxious or reactive dogs — we work at a gentle pace and never force anything.

Other reading